NHNA Hires Paula MacKinnon
The New Hampshire Nurses Association (NHNA) is pleased to announce the appointment of Paula MacKinnon, RN, as Executive Assistant and Communication Specialist. “The NHNA Board of Director’s created this position to enhance communications with members that gravitate toward digital and social media platforms with the goal of increasing their engagement with the organization,” notes NHNA President Carlene Ferrier.
MacKinnon has been a school nurse with the Salem School District since 1994. She is the webmaster for the New Hampshire School Nurses Association (NHSNA), having held that position since 2015. MacKinnon redesigned NHSNA’s website and developed online membership management, fiscal management and event registrations on a web platform similar to Nursing Network (NHNA’s new web platform). Since the launch of this redesign, including an automatic membership renewal capability, NHSNA experienced an 85% increase in its membership. MacKinnon also launched the organization’s first Facebook and Twitter accounts, which currently have approximately 150 followers, and developed a list serve for all NH school nurses to greatly enhance the organization’s marketing and communications reach.
MacKinnon’s part-time role at NHNA will be to enhance the organization’s digital communication efforts. Her initial focus will be to develop enhanced outreach on our social media platforms, currently Facebook and Twitter. She will also be tasked with developing a weekly e-flash for consolidating our membership communications, while providing improved communication of NHNA’s activities. MacKinnon will also support Nurse Executive Director, Joan Widmer, in managing NHNA’s website and in planning and executing the organization’s events, such as the upcoming Annual Meeting and Nursing Conference: Nursing and Beyond on November 14th. “NHNA is fortunate to have a nurse with Paula’s experience in digital media communications. With Paula onboard, we hope to greatly enhance our social media presence and our outreach to New Hampshire’s nurses,” stated Widmer.
Please help us welcome Paula MacKinnon in her new role.